Bass Coast South Gippsland Business Alliance would like to invite you to a lunch in Inverloch on Thursday, 17 May 2018 to hear Dr Vaughan Reimers from Federation University talk about the foundations of marketing your business/organisation and why it is important to perfect it before promoting it. This event will include a keynote address and Q & A.
Common sense dictates that one should never build a house on anything but the most solid of foundations. For some reason, however, this vital principle is often overlooked when it comes to running a business.
In this age of online marketing and social media, too often we go for "promotion before perfection" by seeking to get our message out there before we've got our product or service right. This presentation helps address this common mistake by providing insight into specifically what it is that your customers/clients value, and how to undertake simple yet effective 'research' that provides insight into your customers' needs and how your organisation should go about satisfying those need. The presentation will also cover how to identify your organisation's source of competitive advantage, and how to go about analysing your competitors.
Each of these "foundation stones" will be explained in a simple practical way using captivating and creative examples from the world's most successful organisations.
Click here for invitation >>> Bass Coast South Gippsland networking lunch with Dr Vaughan Reimers
Please feel free to share this invitation with colleagues, friends and clients. Pre-event registration and payment is essential by Thursday, 10 May 2018.